NEWS 2009
Manly, NSW, Australia - 26 August 2009
Global Surf Industries and Swellinfo.com have teamed up to bring surfers -
Swell Info - the complete surf report and surf forecast tool for the iPhone.
Swell Info has full seven day detailed surf forecasts, current weather, tides and buoy data all in a sleek, super easy to use interface. This application can be used for planning surf sessions daily or a week ahead. Currently Swell Info offers forecasts for the entire US ( including Hawaii ), Mexico, Central America and Puerto Rico. New Locations will be added in time.
On launching Swell Info you will go to the main forecast screen providing a summary forecast for the morning and afternoon for each of the next 7 days. Conveniently color coded using Green ( clean ), Blue ( fair ) and Red ( Choppy ). You can swipe back and forth between your 5 favorite locations. Hit the day to drill down to more detailed information for each day.
The Swell Info App also includes current wind, weather, tide and buoy data
which is updated hourly. This helps to keep you finger on the pulse of what is happening.
Micah Sklut from Swellinfo.com said " I am really proud of this application, as a surfer myself I wanted to put every piece of information into it that I know I need to make the decision on where to go to get the most out of a session". When asked by he decided to partner with Global Surf Industries Micah said " Earlier this year I met Mark Kelly from of Global Surf Industries, he mentioned that he really liked the www.swellinfo.com website and that it would be great if we could work together to make an iPhone application. So the next day I got an iPhone and that night we signed a deal to make it happen. GSI is a great company to deal with. Their company mantra
- Life is better when you surf" says it all.
"Every iPhone user knows that getting applications that are really functional and continually up to date is critical. Swellinfo.com has all the information at hand and getting them to package it up for the iPhone format was a great project. We have had users testing the product for a month or so. All the feedback was super positive. We are stoked with the end product and look forward to the roll out around the world", said Mark Kelly from Global Surf Industries.
Download from the GSI iPhone apps page.
For more information or interviews about this press release please contact: Mark Kelly
Seattle, Washington, USA - 5 March 2009
Hello Surfrider volunteers-
The first 2009 Clean Water Classic surf contest press release is attached and I need your help! While I will be contacting the newspapers, magazines and TV crews again, it really helps if any of you have a personal connection to someone working in media. If you have a friend or colleague who is a reporter, has a radio show, is a freelance writer, etc. please pass the press release along to that person. You never know who might be interested in covering our contest!
Additionally, if you can cover the event in an upcoming newsletter for your chapter, put the event info up on your chapter website, or otherwise help spread the word in your local chapter, that would also be great
If anyone from the media would like more info about the event, or would like some images to use with a story, please pass them along to me and I'll work with them to get all the info they need. Our photo usages are free, and our photos rock, so please let reporters know that we also have great images to go with the story
We'll have one more release ready before the event, and I'll pass that along to everyone as well. It should go out a few weeks before the contest, and then there will be a final release with the winners which is done after the event.
The event website remains: CleanWaterClassic.com
Manly, NSW, Australia - 20 February 2009
Meyerhoffer Ð The Evolution of Wave Riding
The Meyerhoffer is possibly the most radical design innovation in longboarding for a generation. With this ultra-modern take on the traditional longboard world renowned industrial designer Thomas Meyerhoffer and Global Surf Industries bring his design excellence into the realm of the everyday surfer, increasing the ultimate experience and propelling surfing into the mainstream consciousness more than ever.
Always in search of ways to increase the experience Thomas Meyerhoffer designs products in the areas of sports, technology and furniture. His previous experimental surfboards have been included in New York's Cooper Hewitt National Design Museum and the Orange County Museum of Art, while Outside Magazine has tipped the Meyerhoffer Longboard in 2009 as 'a surfing product that will blow your mind.'
Each section of the board is optimised for maximum performance, the design evolving into an incredibly complex shape with three different bottom contours that transition smoothly into each other with its own purified purpose in an organic and seamlessly effective shape. Just like nature itself. The evolution of the Meyerhoffer has been a process of taking away more than adding to traditional forms, enabling Thomas a greater opportunity to shape the board.
"As a designer I believe in the proportions of nature. If you change a shape in one direction the flow on effect undoubtedly changes it in the other," said Thomas'.
From the wide tail through a minimal waist and into a more classic nose, the design brings short board elements into a longer board to maximise speed and turning, provides paddling ease and high performance nose riding. Every element of the board provides the ability for smooth transition from front to back.
"I want to further explore that indefinable feeling of surfing and I see this same sentiment within Global Surf Industries," he added.
And in their quest to push the boundaries of surfboard design Australian company Global Surf Industries has teamed with Thomas for the next chapter in this evolution. The Meyerhoffer once more takes us back to the longboard and beyond the current shape while still encompassing core shortboard philosophies in its design.
"It has always been a goal of mine to help create definite design differentiation in the retail surf industry," said GSI Managing Director Mark Kelly. "As a whole, surfboards are very similar and I believe today it is shapes over construction that we need to develop further."
Global Surf Industries is the largest surfboard distributer in the world, distributing to over 50 countries. Mark believes if you were to take 20 random boards from the rack at your local surf shop and remove all brand definable markings, most of us would be at a loss trying to differentiate between each. Unless however, included in that collection are the latest Meyerhoffer longboards.
"We are a company for the recreational surfer and I cannot wait to give every surfer out there the opportunity to ride this truly innovative piece of modern design," concluded Mark.
The Meyerhoffer will be marketed under Global Surf Industries Modern Longboards brand. It will be launched and surfed at this year's Global Surf Industries Noosa Festival of Surfing. The Festival runs from March 15 Ð 22 and encompasses the GSI One Design Invitational, where six heats of six invitees will surf 9'2" Meyerhoffer boards for the first time for a place in the final.
For more information, videos and reviews go to www.surfindustries.com/modern or call 1300 368 428
To interview Thomas Meyerhoffer and Mark Kelly, or for media enquiries please call Leigh Boin or Luke Dean-Weymark at Use My Mind on 02 9557 5750 or 0408 112 945.
FOR IMMEDIATE INFORMATION PLEASE CALL CUSTOMER SERVICE - AUSTRALIA 1 300 368 428 or USA 1 877 474 6503. Contacts for other countries here.