Noosa, Australia, Friday 22nd December 2006
NOOSA FESTIVAL OF SURFING 2007‘Tide turns in Favour for Festival’
The Noosa Malibu Club is pleased to announce the major participation of Global Surf Industries as the primary partner in the 2007 Noosa Festival of Surfing, together with the support of APN News & Media.
The Festival, beginning March 5, 2007 is now a week long celebration of Longboarding, Stand Up Paddleboarding, Music, Film and Surf Culture.
Mark Kelly, the Managing Director of Global Surf Industries, said “We hold the Noosa Festival of Surfing in high regard; it fits really well with our company mantra - Life is better when you surf”. “Everyone at Global Surf Industries sees it as a wonderful opportunity for us to be involved, and our aim is to elevate the Noosa Festival of Surfing to a new level of enjoyment for the competitors, spectators and for everyone that loves to surf." Global Surf Industries intends operating their entire company out of Noosa Heads for the week, bringing in all their staff, surfboard designers and team riders, plus unveiling some of their great new designs for the 2008 season.
Darryl Olson, the Regional General Manager (Sunshine Coast) of APN News and Media, has also firmly backed the Noosa Festival of Surfing through the very generous support of the "Sunshine Coast Daily", and the regional papers such as the "Noosa News". Darryl, and the Assistant Editor of the Sunshine Coast Daily, Bill Hoffman, are both keen surfers themselves, and are confident the Noosa Festival of Surfing will reach new heights in 2007 and beyond.
Norm Innis, the President of the Noosa Malibu Club, said “The whole club is overwhelmed with the support we have received for the Noosa Festival of Surfing. The event is a truly international one with competitors coming from all over the globe”. “Global Surf Industries is perfectly suited as our major presenting sponsor and the Sunshine Coast Daily has been right behind us from the beginning”, said Mr. Innis.
“It is great to find core surfing people in all walks of life, and all kinds of businesses, prepared to get behind an event such as ours", said Norm. In addition to the primary sponsors, the Noosa Festival of Surfing will also feature the Odyssey 20/20 Men's Pro Longboard, and the Golden Breed Noserider.
Norm Innis said, "It's great to welcome Odyssey 20/20 sunglasses to the Noosa Festival of Surfing. Jim Lazarides, the Founder/Designer, has been a long time friend of mine, and his support for surfing backs up the core nature of his product line and his commitment to surfing. Similarly, Nick van de Merwe, the Managing Director of Golden Breed, has been a great backer of the Noserider event, and longboarding in general, for many years."
Of course, an event of the magnitude of the Noosa Festival of Surfing can not be conducted without the support of many organisations and businesses.
For 2007, the Noosa Malibu Club is proud to announce event partners:
Queensland Events, Tourism Noosa, ASP Australasia, Surfing Australia, Coastalwatch, Classic Malibu, Noosa Longboards, John Madill, Warren Evans, Finch Swimwear, the Noosa Heads SLSC, Cafe Le Monde, the Sheraton Resort Noosa, Noosa Crest, along with the many other accommodation outlets, and local businesses, that all help to make the Noosa Festival of Surfing as good as it can be."
For Further Festival Information contact:
Vicki Ketchell
Event Organiser
e. vketchell@yahoo.com.au
www.noosafestivalofsurfing.com
Norm Innis
President Noosa Mal Club
m.0419 247 856
e. norm.innis@tpg.com.au
Darren Landers
Event Media Director
Fresh Logic Media
m. 0412 447 845
e. darren@freshlogicmedia.com.au
For More information on Global Surf Industries contact:
Mark Kelly
m.+1 619 203 8518
e kel@surfindustries.com
Los Angeles, Calif., - June 16, 2006
GLOBAL SURF INDUSTRIES TO SPONSOR SURFING AMERICA MEMBER SURF SCHOOL PROGRAM
Los Angeles, Calif., - June 16, 2006 - Global Surf Industries (GSI) is pleased to announce it recently signed an agreement to sponsor the Surfing America Member Surf School program. Launched January 1, 2006, the Member Surf School program's goal is to recognize and endorse specific surf schools around the country whose operational and professional standards are of the highest quality. GSI is excited to partner with this governing body to help progress the quality of surf education in the United States and is committed to the positive development of surfing at the grass roots level.
Surfing America, the International Surfing Association (ISA) recognized National Governing Body of surfing in the United States, aims to endorse surf schools that meet standards of the highest caliber. These standards include fair instructor-to-student ratio, teaching progression, strong safety practices and a respect for the beach and local residents. While Surfing America has received several applications for membership in 2006, to date the organization has given its official stamp of approval to only three schools in the United States.
"In my view, the recent move by Surfing America to enter the surfing education arena is probably the most positive step in the history of surfing in the USA. Surfing America will over time be able to help ensure that people will receive quality surf education. I see a future that is bright with multi-level surf education offerings, not only for beginners but also for intermediate and elite programs," said Mark Kelly, founder of GSI.
Previously, the surf education industry had been run with very few guidelines or governance. Noting the 2006 Sports Participation Topline Report; surfing is the second fastest growing sport in the U.S. and enrollment in camps continuing to rise. GSI and Surfing America are setting out to instill a new level of professionalism to surf education. Surfing education has always been isolated within the industry in the past, however, this partnership strives to strengthen the development of surf schools while dually positioning new participants as target consumers within the multi-million dollar surf retail industry.
To this effect, Surfing America has endorsed GSI's soft board line; Sunset Softboards and Supersoft surfboards to offer a range of board choices from the GSI catalogue for surfers at any level to be able to participate and learn the sport. These soft surfboards are responsive in the water yet provide safety for the beginner to intermediate level surfer. By incorporating more credibility through utilizing professional surfers as instructors, increasing board choices for beginners and introducing stricter guidelines for camps, surfing education will continue to drive sales within the market. GSI's involvement with Surfing America is an exciting bond that will bring assurance to the ranks of surfing education.
"Surfing America is very pleased to have GSI onboard as a sponsor of our Member Surf School program," said Mike Gerard, Surfing America's executive director. "As the National Governing Body (NGB) for the sport of surfing in the United States, it is incumbent upon the organization to take a leadership role in identifying and supporting those schools which best serves the general public and the sport. GSI's support of Surfing America demonstrates their commitment to our mission. And we can't thank them enough for getting behind us."
About Global Surf Industries
Founded in 2002, Global Surf Industries is one of the world's premier surfboard distribution companies. Global Surf Industries distributes 11 brands, including Blue Funboards and Mini Longboards, Modern Long Boards, New Surf Project (NSP), Seven Surfboards, South Point, Sunset Soft boards, SuperSoft Surfboards, Walden Surfboards, Webber, Watercooled and the new brand by Al Merrick - Anacapa Surfboards. Global Surf Industries has dealer networks established in over 19 countries around the world.
Visit www.surfindustries.com for more information.
Surfing America
Surfing America is the ISA-recognized National Governing Body for Surfing in the United States and is responsible for holding the official USA Championships and for selecting and fielding the official USA Surf Team. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for Surfing, Bodyboarding, and Surfriding.
Surfing America, Inc. is an IRS recognized 501(c) 3 charitable organization. All donations made to Surfing America are tax deductible to the fullest extent allowed by the law. Donation checks should be made payable to: Surfing America, 33157 Camino Capistrano, Suite B, San Juan Capistrano, CA 92675. End of year tax receipts are sent to every individual donor of more than $250. For donations under $250, a cancelled check or credit card statement is sufficient evidence for IRS purposes. Surfing America will send a tax receipt to any donor who requests one.
For more information you can contact:
Mark Kelly – Global Surf Industries +1 619 203 8518
SANTA BARBARA, USA, 22nd March 2006
Al Merrick will launch a second surfboard line – “Anacapa” starting summer of 2006.
The “Anacapa” line consists of four performance designs; two small wave shapes, one all around shortboard, and one hybrid. All boards were designed by Al Merrick and the range and brand has been licensed to Global Surf Industries for production and worldwide distribution.
“I designed a limited second line of surfboards which will allow a broader range of surfers to get aspects of my designs in an entry - intermediate level surfboard. My personal focus will remain on my Channel Islands Surfboards brand, team research and building the highest quality custom boards.” Al Merrick.
Merrick’s flagship line of Channel Islands Surfboards will continue to be manufactured in California by US craftsman and continued limited distributed out of Santa Barbara. Channel Islands Surfboards will remain the top priority for quality, research, design, and innovation. Quality and service will remain at the highest standards possible. For more information about Al Merrick or Channel Islands Surfboards go to: www.cisurfboards.com
Global Surf Industries is the world’s largest surfboard distributor. Operating from the USA and Australia, the company has distributors in 19 countries worldwide. For more information on Global Surf Industries, go to www.surfindustries.com
For more information you can contact:
Scott Anderson – Channel Island Surfboards +1 805 963 2678
Mark Kelly – Global Surf Industries +1 619 203 8518
About Al Merrick & Channel Islands Surfboards
Al Merrick launched Channel Islands Surfboards ( www.CIsurfboards.com ) in Santa Barbara California in 1969. Since then Al has built the highest reputation in the world for quality, high performance surfboard designs. With the dream team of surfers on his list like these to name just a few; 7 times world champion Kelly Slater, 3 times world champion Tom Curren, one of the world’s most popular surfers Rob Machado, 4 times world Champion Lisa Anderson, 2004 World Champion Sofia Mulanovich, it is easy to see why Al’s shapes are in demand all around the world.
About Global Surf Industries
Founded in 2002, Global Surf Industries ( www.surfindustries.com ) is the world’s premier surfboard distribution company. GSI’s company mantra is ‘Life is better when you surf”, this typifies their relationship with their trade and the enjoyment they aim to bring surfers all around the world through the use of their products. GSI currently distributes 10 brands of surfboards from beginner boards to boards that can be used at the elite level. Global Surf Industries has worldwide dealer networks established in over 19 countries.
MANLY AUSTRALIA, 18th Feb 2006
GSI employees Media Director
We are pleased to announce the appointment of Tess Kelly to the role of Media Director. Tess will be responsible for all facets of mass media relations and the continued development of our internet media.
Tess will be working closely with our PR agency SnL Communications of Santa Monica California to help build the PR presence both in the USA and Australia but also globally by supplying our Distributor markets with Press packages on a regular basis.
We have a goal to increase the inter activeness of our website and to increase the awareness of GSI and our products in the mainstream media. We feel that by increasing this exposure we can build a better business for not only us but also our customers as consumers head to core surf store to pick up our products.”
The role of the internet in every business is changing and must be more than just an extension of our business card. People want information about products before they buy them, researching on line is huge. We all do it everyday. Surfboards are no different. We aim to have interaction as well by being at the other end of the PC should anyone want personal advice or answers to their questions. The internet can't be classed as new media any more it have been around for 11 years now and is making a difference to our everyday lives. We feel that is time we paid it the respect it is due..”
For more information please call Mark Kelly on +61403 045 159 or email kel@surfindustries.com
MANLY AUSTRALIA, 20th Jan 2006
Global Surf Industries now truly GLOBAL
Global Surf Industries today unveiled their updated distributor line up for 2006. Until recently GSI operated only in the US and Australia but demand for their brands of surfboards from surfers around the world has seen the ramp up on the distributor front bought forward.
With Distributors now in place in South Africa, Japan, New Zealand, UK, France, Spain, Portugal, Italy, Sweden, Netherlands and Israel. With sales directly to stores in 10 other countries. GSI’s portfolio of brands currently stands are 10, these brands range from entry level softboards all the way through to high performance short and longboards designs by the some of the worlds best surfboard designers. The range also encompasses a number of new and traditional technologies.
“The level of professionalism at retail end of the surf industry worldwide has been increasing because of the demands of the consumer. In the hardgoods sector there is a definite trend from ‘wannabee’ brand wearers to people who want to make the transition and get into surfing as a pastime. For decades boards haven’t been part of the retail equation for a number of reasons but times have changed. I believe that we have been successful because we offer a full retail orientated surfboard program that allows the retailers, no matter what country they are in, to give more space to boards because it is worth it” said President and Managing Director Mark Kelly. He added “Our entire program has more or less been written by our retailers, their needs are our guiding light. The way we see it is that if we can make our customers happy then they can make their customers happy, the really fantastic opportunity that we have in front of us is to make sure we do this over the long term”
For more information on GSI or their distributor network please call Mark Kelly on +61403 045 159 or email kel@surfindustries.com
